BioZen.
BioZen: an online store for a weight-loss tea. A single-product shop with a free diet plan with a tracking app and 30-minute delivery in Belgrade.
About the client
BioZen is a Serbian brand of herbal tea for weight management, a blend of eight herbs, sold directly through its own online store. Every order comes with a free diet plan and a tracking app, and for Belgrade the site offers delivery within 30 minutes.
The domain cajzamrsavljenje.rs is part of the strategy too: the domain name is also the target search phrase, so the site, its content and the blog work together as one SEO answer to the customer's question.
Challenge
Selling a single product does not tolerate a classic catalogue: the whole site has to be one convincing story that answers questions before the customer asks them, from ingredients and preparation to when results show and who should not use the tea. On top of that, the domain and content target the Serbian search phrase for weight-loss tea, so the page has to work both as a salesperson and as an SEO answer.
Solution
A WooCommerce store organised as one long sales page: the sections follow the customer's questions (a blend of 8 herbs, preparation, benefits, FAQ), ordering takes a few steps, and a free diet plan with a tracking app gives a reason to buy right there. Consumer pages (complaints, right of withdrawal) and a blog with weight-loss topics round the site out.
Result
A visitor arriving from search gets the answers in order and completes the purchase without leaving the page, while the site's offer, a free plan and 30-minute delivery in Belgrade, gives a reason to decide now. Products, prices and promotions are managed from the WordPress admin.
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