E-commerce development.
Online stores that sell: card payments, inventory management and a checkout designed to convert.
We build online stores of every size: from boutique shops to platforms with thousands of products, like the store we delivered for Planika, one of Serbia's best-known footwear brands with 30+ retail locations. We work across WooCommerce, Shopify and fully custom Next.js solutions, and we'll honestly tell you which one makes sense for your volume.
Everything a store needs.
Catalogue & filters
Categories, search and filtering: customers reach the right product in three clicks.
Card payments
Local and international payment processors, fully secure and compliant.
Admin panel
Manage products, prices, stock and orders yourself. No developer needed.
Courier integrations
Automatic shipment creation and delivery tracking.
Product SEO
Every product page optimised to rank. Google is the cheapest salesman you'll ever hire.
Mobile-first checkout
Most purchases start on a phone. We design for mobile first.
From catalogue to first order.
Discovery
We analyse your needs, audience and competition to define the right solution.
Design
We craft a modern, functional design that reflects your brand and converts visitors.
Development
We build with modern technologies for maximum speed and security.
Launch
We launch, train your team and provide ongoing technical support.
Every second sells. Or repels.
Product page load time
Mobile shoppers have no patience. Speed is revenue.
53%
of mobile shoppers abandon a page that takes over 3 seconds.
Source: Google/SOASTA mobile research.
Store & customer security
A store handles money and data. The bar must be higher:
- 3-D Secure payments: cards go through the bank, numbers never touch your server.
- SSL at every step: from cart to order confirmation.
- Account protection: hashed passwords and login rate-limiting.
- Daily backups: orders and catalogue can't be lost.
- GDPR compliance: customer data handled lawfully.
Custom, WooCommerce or Shopify: which to choose?
WooCommerce (WordPress) is the fastest route to a store for smaller catalogues and tighter budgets. You edit products yourself and the plugin ecosystem covers most needs. Its limit: as the catalogue and traffic grow, it demands steadily more optimisation and maintenance.
Shopify is a rented platform. It sets up quickly and runs reliably, but you pay a monthly subscription plus commissions, and customisation stops where the platform says it does. An excellent choice for brands selling abroad. That is how we built the store for the US brand Up&Down Supplements.
A custom build (Next.js plus our own CMS) is our speciality for serious stores: the top speed Google rewards, features shaped around your actual processes, no monthly licences and no ceiling on growth. We used this approach for Planika and for our demo e-commerce platform.
How much an online store costs
A smaller WooCommerce shop starts at €1,000. A Shopify setup with custom design lands in a similar range, plus the platform subscription. A custom platform with its own CMS starts at €3,000 and moves with the features and integrations you need. Every price includes the SEO foundation, training and launch support, and the exact quote for your catalogue follows a free consultation. What drives the price is broken down in our guide to e-commerce website cost, and all figures sit on the website pricing page.
How the process works
We start with your catalogue and how you actually sell: what you sell, to whom, how you take payment and how you ship. From that we propose a platform and a concrete quote. Then come brand-led design, the build with every integration (payments, couriers, tax rules), a trial catalogue import and training for your team, and only then launch. Typical timeline: 4 to 6 weeks. That is how Princip Shop came about, with roughly 70% of the solution built to measure.
E-commerce FAQ.
How much does an online store cost?
Smaller WooCommerce stores start at €1,000; custom platforms from €3,000 depending on features and integrations. You get an exact quote after a free consultation.
Which payment methods can I offer?
Card payments through local and international processors, cash on delivery, bank transfer and PayPal, all fully compliant with your market's regulations.
Can I manage products myself?
Yes. You get an admin panel to manage products, prices, stock and orders, plus training so you never depend on us for daily operations.
Ready to sell online?
Tell us what you sell and how big your catalogue is. We reply with a concrete proposal within 24 hours.
Free estimate · No obligation · We deliver on the agreed deadline