E-commerce website cost (2026)

How much does an e-commerce website cost? The short answer from our Belgrade studio: a functional WooCommerce store starts at €1,000, larger stores with integrations at €2,500, and custom platforms at €5,000 and up. The longer answer, the one that saves you money, is understanding what actually creates that price. We've built dozens of stores, from small brands to a chain with 30+ retail locations, so here is the math without embellishment.

Store price by business size

Store type	Indicative price	Timeline
Small store (up to 50 products, COD)	from €1,000	3–4 weeks
Standard store (cards, couriers, up to 500 products)	from €1,500	4–6 weeks
Large store (ERP/stock, B2B pricing, multiple warehouses)	from €2,500	6–8 weeks
Custom platform (custom CMS, marketplace)	from €5,000	2–4 months

These prices are for a job done seriously: custom design, the speed Google rewards and an SEO structure from day one. The "€300 store" exists, but it's usually a ready-made theme with products dropped in, no optimisation and no support.

The five things that move the price most

• Payment methods. Cash on delivery is simplest; card payments require a bank/PSP agreement and integration: budget from €200 extra, plus the processor's fees.
• Delivery and couriers. Courier integrations (automatic labels, shipment tracking) save hours of manual work, but cost more than manual entry.
• Local compliance. For stores selling in Serbia we handle eFiscalisation compliance, an item many quotes "forget" and charge for later; for other markets we set up the equivalent tax and invoicing flow.
• Product count and preparation. 50 products with ready photos versus 2,000 products imported from Excel and edited: two different projects.
• Links to existing systems. ERP, invoicing, warehouse software: every integration is scoped separately, but pays back through automation.

WooCommerce or a custom store?

WooCommerce is the right choice for most stores: a mature system every future collaborator knows, with solved courier and payment integrations. Our store for fashion brand Princip is an example: WooCommerce with custom modules where needed. A custom store makes sense when volume or specificity outgrow ready-made tools: big catalogues needing maximum speed, per-customer B2B price lists, marketplace models. That was our demo store with a custom CMS: full control over every detail.

Costs to plan for after launch

• Hosting: a store is more demanding than a business site, so budget from €10 a month for decent performance.
• Payment fees: banks and processors take 1.5–3% per transaction; build it into margins early.
• Maintenance: system and plugin updates, backups and small changes, from €50 a month or hourly.
• Marketing: the best store sells nothing without visitors. Plan an SEO and/or ads budget from day one; realistic figures are in our cost guide.

How not to pay twice

The most expensive store is the one you have to rebuild. Three checks before signing: (1) who owns the store: domain, hosting and accounts must be in your name; (2) what's included: compliance, couriers and cards in the quote, or "later"?; (3) speed: ask to see Lighthouse results of previous work, because a slow store doesn't rank on Google and shoppers abandon it before the cart loads. Our stores target 90+ on mobile, not a marketing phrase but a measurable number you can verify yourself.

What would your store cost?

For an instant ballpark: the price calculator (pick "e-commerce" and the options you need) or see the full pricing. For an exact quote, describe your product range and how you sell. We reply with a concrete estimate, price and deadline within 24h. More about the service itself: e-commerce development.