E-commerce website cost (2026)

How much does an e-commerce website cost? The short answer from our Belgrade studio: a functional WooCommerce store starts at €1,000, larger stores with integrations at €2,500, a custom web shop at €3,000, and a B2B platform with a custom CMS at €5,000 and up. The longer answer, the one that saves you money, is understanding what actually creates that price. We've built dozens of stores, from small brands to a chain with 30+ retail locations, so here is the math without embellishment.

All listed prices exclude VAT. The final scope and amount are stated in the quote.

Store price by business size

Store type	Indicative price	Timeline
Small store (up to 50 products, COD)	from €1,000	3–4 weeks
Standard store (cards, couriers, up to 500 products)	from €1,500	4–6 weeks
Large store (ERP/stock, B2B pricing, multiple warehouses)	from €2,500	6–8 weeks
Custom web shop: catalogue, cart and content editing	from €3,000	Scope dependent
B2B platform with a custom CMS	from €5,000	Scope dependent

These prices are for a job done seriously: custom design, optimised loading and an SEO structure from day one. The "€300 store" exists, but it's usually a ready-made theme with products dropped in, no optimisation and no support.

The five things that move the price most

• Payment methods. Cash on delivery is simplest; card payments require a bank/PSP agreement and integration: budget from €200 extra, plus the processor's fees.
• Delivery and couriers. Courier integrations (automatic labels, shipment tracking) save hours of manual work, but cost more than manual entry.
• Local compliance. For stores selling in Serbia we handle eFiscalisation compliance, an item many quotes "forget" and charge for later; for other markets we set up the equivalent tax and invoicing flow.
• Product count and preparation. 50 products with ready photos versus 2,000 products imported from Excel and edited: two different projects.
• Links to existing systems. ERP, invoicing, warehouse software: every integration is scoped separately, but pays back through automation.

WooCommerce or a custom store?

WooCommerce is the right choice for most stores: a mature system every future collaborator knows, with solved courier and payment integrations. Our store for fashion brand Princip is an example: WooCommerce with custom modules where needed. A custom store makes sense when volume or specificity outgrow ready-made tools: big catalogues needing maximum speed, per-customer B2B price lists, marketplace models. That was our demo store with a custom CMS: full control over every detail.

Costs to plan for after launch

• Hosting: a store is more demanding than a business site, so budget from €10 a month for decent performance.
• Payment fees: banks and processors take 1.5–3% per transaction; build it into margins early.
• Maintenance: system and plugin updates, backups and small changes, from €50 a month or hourly.
• Marketing: the best store sells nothing without visitors. Plan an SEO and/or ads budget from day one; realistic figures are in our cost guide.

How not to pay twice

The most expensive store is the one you have to rebuild. Three checks before signing: (1) who owns the store: domain, hosting and accounts must be in your name; (2) what's included: compliance, couriers and cards in the quote, or "later"?; (3) speed: ask to see Lighthouse results of previous work, because slow loading can make shopping harder. A test score alone does not guarantee Google rankings. Our stores target 90+ on mobile, not a marketing phrase but a measurable number you can verify yourself.

What would your store cost?

To request a quote: the quote questionnaire (pick "e-commerce" and the options you need) or see the full pricing. For an exact quote, describe your product range and how you sell. We reply with a concrete estimate, price and deadline within 24h. More about the service itself: e-commerce development.