The basics, yes: tidy titles, good content, a Google Business profile. The technical part (speed, structure, schema) and the content strategy require experience. That's where help pays off, at least through a one-off audit.

How many months until SEO pays off?

First movement in 2–3 months, serious results in 4–6. It sounds slow until you compare: a position you win brings visits every single day, with no bill per click.

Is SEO a one-off job?

The foundation (technical optimisation) is. Positions are held long term through content and monitoring. Competitors don't sleep, but with a healthy foundation keeping positions costs far less than winning them.

How much does SEO cost in 2026?

How much does SEO cost? Realistic 2026 figures: a one-off SEO audit from €200, technical optimisation of an existing site from €300, ongoing monthly SEO from €150 a month, depending on how competitive the niche is. The market also offers "SEO for €50" and €2,000-a-month packages, so let's break down honestly what each price actually buys.

Three ways to pay for SEO

One-off audit (from €200): a snapshot of what's holding the site back technically, how the content stands, who outranks you and why. You get a prioritised plan you can execute yourself or with us. The best first purchase if you already have a site.
Technical optimisation (from €300, one-off): fixing the foundations (speed, structure, metadata, schema markup, indexing). Without a healthy foundation, monthly SEO is money down the drain.
Ongoing SEO (from €150/mo): content that ranks, rank tracking, local SEO and monthly reports. This is a marathon: first visible movement in 2–3 months, serious results in 4–6.

SEO: dashboard with organic traffic growth and keyword positions

Why such price differences?

SEO pricing follows the competition in your niche. Ranking a niche trade in a smaller town and ranking "real estate" in a capital city are not the same job: not in content volume, not in links, not in time. A serious offer therefore always starts with the question which phrases, against whom, not with a price list.

What to watch out for in cheap offers

"First place in 30 days": nobody serious guarantees that; Google needs time, and shortcuts get punished.
Reports without rankings and traffic: measurability is the whole point of SEO; demand concrete numbers.
Secret methods: everything we do can be explained in plain language. Whoever hides "the method" is usually hiding that there isn't one.

SEO or ads: where to invest first?

Ads bring visits instantly and stop the moment you stop paying; SEO builds an asset that works for years. For most businesses the healthy combination is: ads for a fast start, SEO to keep lowering the cost per inquiry. Our approach and prices are on the SEO page, and the strongest proof the methods work is the site you're reading: it ranks for the most competitive phrases in our own industry, with the same techniques we apply for clients.

Next step

Send us your site address through the form. We reply with a free assessment and the three most important things to fix, within 24h. No obligation.