Drezkod.
Drezkod: an online store for a fashion brand with a Cyrillic identity. T-shirts, shorts, towels and caps, bold campaign photography and checkout in a few steps.
About the client
Drezkod is a Serbian apparel brand that builds its identity on Cyrillic script and witty pop-culture motifs. The range is deliberately compact: t-shirts, shorts, towels and caps, with campaign photography carrying the brand's whole appearance.
The store follows the same idea: few steps, large photography and prices in dinars, with ordering done in about a minute. The brand manages content itself through the WordPress admin.
Challenge
Drezkod is a brand with character: a Cyrillic identity, witty campaigns and products you recognise at first glance. A template store would swallow that character, and a small, carefully curated range needs photography front and centre rather than buried under filter columns.
Solution
We built the store on a WooCommerce core with a theme shaped around the brand: Cyrillic logo and navigation, full-width campaign photography, and a catalogue reduced to what the brand actually sells, t-shirts, shorts, towels and caps. Checkout takes a few steps, with prices in dinars and the cart always within reach.
Result
The brand got a storefront that reads as an extension of its campaigns: pick a product, choose a size, order, no detours. New products and campaigns are published from the WordPress admin, no developer needed.
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